Justin Bieber says 'trash' H&M merchandise was made without his approval - CBC.ca

Justin Bieber has alleged in a social media post that fashion retailer H&M used his face to sell a new merchandise collection without his permission.

The collection features items including a sweatshirt, a canvas bag and a T-shirt dress with Bieber's face and song lyrics printed on them.

"I didn't approve any of the merch collection that they put up at H&M .. all without my permission and approval," Bieber wrote in an Instagram post on Monday evening.

"The H&M merch they made of me is trash and I didn't approve it," he said in a second post, then telling fans not to buy it.

Justin Bieber took to Instagram on Monday night to criticize Swedish fashion giant H&M for using his likeness on merchandise that he says he didn't approve. (Justin Bieber/Instagram)

"As with all other licensed products and partnerships, H&M followed proper approval procedures," H&M wrote in a statement to CBC News.

None of the items in question are currently sold on H&M's Canadian online store.

Bieber had previously partnered with the Swedish fashion giant on his Purpose touring merchandise in 2017 and its follow-up collection released the same year.

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Justin Bieber says 'trash' H&M merchandise was made without his approval - CBC.ca
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