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Tuesday, December 27, 2022

‘Glass Onion’ Lands With a Splash on Netflix, But Not in Its Top 5 Film Debuts - Hollywood Reporter

Glass Onion: A Knives Out Mystery, the Rian Johnson film that renewed the conversation over the coexistence of theaters and streaming services, has become Netflix’s sixth biggest film debut.

Glass Onion was streamed 82.1 million hours in the first three days since bowing Dec. 23, the streaming service said Tuesday. That puts it behind Sandra Bullock’s The Unforgivable (85.86. million hours) and The Gray Man, the pricey Ryan Gosling-Chris Evans feature that bowed to 88.55 million hours in July. Those films stand Netflix’s No. 5 and No. 4 debuts, respectively, since since the streamer began releasing such records in 2021.

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Rounding out the top five are Red Notice (148.72 million hours), Don’t Look Up (111.03 million hours) and The Adam Project (92.43 million hours).

Johnson pushed for Glass Onion to have a noteworthy theatrical component, and it became the first Netflix title to receive a theatrical release from all three major chains (AMC Theatres, Cinemark Theatres and Regal Cinemas). Netflix did not report grosses, but distribution sources told The Hollywood Reporter at the time that it brought in around $13 million over the five-day holiday, a strong number for a feature bowing in under 700 theaters, though the film left millions on the table by not getting a traditional theatrical release. It departed theaters after one week.

The first Knives Out, released by Lionsgate theatrically in 2019, was a sleeper hit and grossed $41.4 million from 3,461 locations over the five-day Thanksgiving holiday. 

Netflix CEO Ted Sarandos ruffled feathers among theater owners when he downplayed the film’s theatrical component shortly after announcing plans.

“There are all kinds of debates all the time, back and forth. But there is no question internally that we make our movies for our members, and we really want them to see them on Netflix,” Sarandos said during an earnings call Oct. 18. “Most people watch movies at home.”

Johnson has spoken about wishing the film would have returned to theaters, a desire that did not materialize. Said the filmmaker in early December: “Any theaters we can get it into at any point, I’m pushing for … I want more people to have the opportunity to be able to watch it.”

As part of a year-end wrap released Tuesday, Netflix unveiled that its most watched films, based on 28-day viewing frames, were The Gray Man, The Adam Project, Purple Hearts, Hustle and The Tinder Swindler — among English-language titles. The non-English-language top five movies were Troll, All Quiet on the Western Front, Black Crab, Through My Window and The Takedown.

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‘Glass Onion’ Lands With a Splash on Netflix, But Not in Its Top 5 Film Debuts - Hollywood Reporter
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