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Friday, May 28, 2021

"Cruella," "Quiet Place" Early Sales Strong - Dark Horizons

Cruella Quiet Place Early Sales Strong

After several weeks of smaller releases, the Memorial Day holiday weekend kicks off the Summer movie season with two major titles – “A Quiet Place Part II” and “Cruella”.

Both films officially open today, but both had early previews last night and did numbers not that far off pre-pandemic levels.

Deadline reports that “A Quiet Place Part II” grossed $4.8 million last night from its exclusive to cinema run while “Cruella” managed $1.4 million from the theatrical part of its release (it’s also on Disney+ with premium pricing).

To put that in perspective, the original “A Quiet Place” scored $4.3 million in Thursday night previews back in 2018. Early estimates had ‘Quiet’ taking $30 million for the four-day weekend domestically, while “Cruella” was expected to get around $17 million.

Those estimates are likely to be revised upwards now. More on this as it develops over the holiday.

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"Cruella," "Quiet Place" Early Sales Strong - Dark Horizons
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